Informal science centers, like The Marine Mammal Center, serve as a valuable platform for connecting visitors with nature and inspiring positive environmental action towards climate change. Currently, only 17% of people in the US hear about climate change from someone they know once a month or more, establishing an unproductive spiral of silence on the topic of climate change.
However, 70% of visitors to informal science centers, like zoos, aquariums and museums, identify they want more information on climate change and recommendations on how to address climate change. The Center, the world’s largest marine mammal hospital and education facility, has found that sharing the unique stories of specific marine mammal patients, including those directly or indirectly harmed by human activities, makes a deep impact on children and adults alike, making marine mammals effective message ambassadors. By sharing these stories in an active teaching and research hospital, accompanied by interaction with highly regarded scientists, veterinarians, and trained volunteers, we are able to provide both inspiration and empowerment for how our audiences can become the environmental heroes of their local communities.
Through collaborative efforts such as serving as the fiscal sponsor and key training partner of the National Network for Ocean and Climate Change Interpretation (NNOCCI) and leading the Climate Literacy Collaborative, the Center has grounded climate communications in the best practices of both climate science and social psychology. Our patients provide a captivating storytelling vessel to engage audiences in both the current impacts of climate change, as well as the future impacts if we don’t act on reducing fossil fuels today.
In 2024, high school volunteers at The Marine Mammal Center engaged in a service-learning program putting them on the frontlines of communicating about marine mammal threats and conservation actions in their local communities. Youth Crew members learned the science of climate change and NNOCCI tools for communicating climate science effectively, and logged their conservation actions through an interactive, custom mobile application (GetGreen) allowing them to track their carbon emission offsets. Through interactive exhibits at the public-facing hospital, Youth Crew members engaged over 7,400 visitors and encouraged nearly 600 pledges for conservation actions. In total, over 1,700
recorded actions equated to the reduction of 18 metric tons of carbon dioxide being released into the atmosphere. Evaluative surveys showed youth significantly increased their comfort and frequency of environmental conversations in their personal lives and increased their belief that they could have a positive impact through their own actions and increasing communication about these critical environmental topics to others. This work was recently published in the International Zoo Educators Journal and can be viewed at: Mobilizing High School Volunteers as Conservation Ambassadors.
The Center is so fortunate to play a leading role within the NNOCCI network and collaborate with so many wonderful organizations as we all work to shift the conversation on climate change to be more positive, solutions-focused and community-minded.
Communicating Climate in Higher EducationCommunicating Climate in Higher Education by Heidi Zamzow, November 13 2018 Many of us who trained as marine scientists went into our field because we wanted not only to study the ocean, but to protect it — and to inspire others to do so as well. We reasoned that, if we just provided people with information, they would change their attitudes and [READ MORE]
Climate Emotions: Helpless Or Hopeful?Climate Emotions: Helpless Or Hopeful? by Heidi Zamzow, April 17 2019 With the recent IPCC warning that we may have perhaps a dozen years before we encounter severe and irreversible impacts of climate change, it comes as little surprise that a recent survey* in climate communications research indicates 7 in 10 people in the U.S. are concerned [READ MORE]
Communicating in the Swamp: How to Navigate Public Thinking About Climate and Ocean ChangeCommunicating in the Swamp: How to Navigate Public Thinking About Climate and Ocean Change July 22 2016 This is the first in a series about framing ocean and climate change. When people think about oceans this summer, they might think of a good vacation spot—a place to spread out the beach towel, pop up the umbrella, and relax under the sun as [READ MORE]
We Need a Sea Change in How We Communicate about Ocean Change. Metaphors Can Help.We Need a Sea Change in How We Communicate about Ocean Change. Metaphors Can Help. October 28 2016 This is the fourth post in a series about framing ocean and climate change. We depend on our oceans and must protect them, yet they are often overlooked in public conversations about “climate change.” As a result, most people don’t understand how [READ MORE]
IMPORTANT UPDATE: Federal Funding for NNOCCI TerminatedWe wanted to alert you of a significant event that is impacting our team and work. We received notice earlier this month that our active 2-year grant through the US Embassy in Canada (a part of the US State Department) has been terminated effective immediately. While the details provided by the State Department are extremely minimal, it is almost certainly connected with the recent decisions by the new administration to cut funding for all international partnerships and eliminate funding aimed at climate. [READ MORE]