Since 2009, the National Network for Ocean and Climate Change Interpretation—better known as NNOCCI—has been a collaborative effort to raise the discourse around climate change and ocean acidification. Led by the New England Aquarium, this evolving partnership includes the Association of Zoos and Aquariums, Frameworks Institute, Woods Hole Oceanographic Institution, National Aquarium, Monterey Bay Aquarium, Ohio’s Center of Science and Industry, NewKnowledge and Pensylvania State University and has been funded through the generous support of the National Science Foundation, National Oceanic and Atmospheric Administration and Institute for Museum and Library Services.

The concerted effort of this project over the last 6 years has been to disseminate a mode of science communication that is backed by research. This Strategic Framing approach is helping to shift the conversation toward solutions that our communities can implement to reduce the impacts of climate change and ocean acidification.

From the report:

“The results of our evaluations so far show NNOCCI is having a positive impact. NNOCCI equips educators and scientists with four essential tools to bring their message to the public: knowledge about climate change science, effective communication techniques, a supportive community of NNOCCI members, and confidence to do this difficult work. NNOCCI members’ improved messaging contributes to better understanding of climate change among people they talk to. In turn, these people are more likely to take action to solve climate change. These exciting findings demonstrate the positive influence NNOCCI already has, with the possibility to bring the message of climate change solutions and hope to more people across the US.”