Changing the Conversation: An Introduction to Effective Climate Change Communication
Struggling to get people to connect with climate change? Facts and science are essential, but they’re not always enough. Social science gives us proven strategies for making climate change messages resonate.
Join the National Network for Ocean and Climate Change Interpretation (NNOCCI) for a special ASL (American Sign Language)-accessible presentation with expert framers Cassie Klein (Human Dimensions of Conservation Research Associate, Walt Disney World) and Jennifer Reilly (Research Operations Manager, Loggerhead Marinelife Center). You’ll learn the basics of using research-backed values and metaphors to make your climate communications more effective—and discover how NNOCCI’s Network of communicators is shifting the climate conversation toward positivity, civic engagement, and action.
For nearly 15 years, the National Network for Ocean and Climate Change Interpretation (NNOCCI) has been the U.S. leader in climate communication training. With more than 850 trained members across 46 states, 4 countries, and 630+ institutions, NNOCCI brings together climate science, social science, and storytelling to change the dialogue around climate. Supported by The Marine Mammal Center and grounded in dozens of peer-reviewed studies, NNOCCI offers a welcoming network for anyone ready to communicate climate more effectively. Whether you’re new to NNOCCI or curious to learn more, this is your chance to connect.
Since 2020, The Marine Mammal Center has served as the fiscal sponsor for NNOCCI, one of the largest climate change communication training programs globally. As part of our Network since its inception, we are incredibly grateful to be aligned with The Center, which is the world’s largest marine mammal hospital, and a leading example of how impactful climate communication can help the public see themselves as heroes in the story for these animals.